Bjorn Burgers Website

Web Design
Björn Burgers
Project Type
Landing Page, UI Design
Sketch, Photoshop, Illustrator
Björn Burgers is a vegetarian burger bar located in Netherlands. They work to create burger that taste meat-like without the use of meat. Björn Burgers' goal is to convince people that meat is dispensable for burgers. Given the right bun, the right sauce and the right veggies it is very well possible to achieve great flavors without using real meat.
My contribution
A one page website was requested to enable them provide new and existing consumers an easier way to see the menu and place orders. To start, I split the page into sections and sort the information displayed in a deliberate hierarchy. After this, I went ahead to choose the colours that will be used across the site as well as the font pairing to help achieve the modern relaxed persona the restaurant was looking to project. the this was an existing app the first step was to analyze the flow and overall aesthetic appeal of the app. Next, my job was to simplify the order process as much as possible and make it intuitive for the users, in addition to the visual appeal of the entire site. In addition, I carefully selected a series of appetizing images to use on the website. To round it all up, I optimized the designs to be responsive on mobile and iPad.
Design explorations
At the start of the project, a couple of design options were created in order to carry out a preference testing using earth green and white backgrounds in the hero section and different slider options. The preferred option was the hero section with a white background and the slider with a mini preview of other slides.
Final UI Design
After multiple iterations, the final design was handed over for final development. To ensure the design style was also maintained, I worked closely with the developer from the start to the end of the project.

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